Don Yaeger

As an award-winning keynote speaker, business leadership coach, 11-time New York Times best-selling author, and longtime Associate Editor for Sports Illustrated, Don Yaeger has fashioned a career as one of America’s most provocative thought leaders. As a speaker, he has worked with audiences as diverse as Fortune 500 companies and cancer survivor groups, where he shares his personal story.

He is primarily sought to discuss lessons on achieving greatness, learned from first-hand experiences with some of the greatest sports legends in the world. He is also often retained by companies and organizations to coach their leaders, management teams, and employees on building a culture of greatness by studying great teams in sports and discerning the business lessons we can learn from them.

Additionally, as an Executive Coach, Yaeger has worked with a range of leaders from the president of the largest bank in the Caribbean to CEOs of financial services companies to technology executives. His coaching model is based on years of experience and study with those who have inspired championship-level teams.

Throughout his writing career, Don has developed a reputation as a world-class storyteller and has been invited as a guest to almost every major talk show – from The Oprah Winfrey Show to Nightline, from CNN to Good Morning America. Few journalists can lay claim to as exciting and colorful a career as Don Yaeger. In the three decades since he accepted his first newspaper job in Texas, the breadth of his assignments has been astounding. He has traveled the world in pursuit of stories as diverse as:

• Hiking through Afghanistan with the Mujahedeen as they fought the Soviets
• Going into Baghdad with the victorious Iraqi soccer team as the battle between insurgents and the U.S. military waged around them
• Visiting China in pursuit of underworld characters counterfeiting American golf clubs
• Heading to Damascus to find the last living terrorist from the 1972 Olympics
• Living with football legend Walter Payton and his family as Payton was dying
• Journeying around Europe and the Middle East interviewing Iraqi athletes tortured by Saddam Hussein’s son Uday, chairman of the Iraqi Olympic Committee
• Traveling with candidates from both parties during presidential campaigns
• Chronicling the high-profile Duke lacrosse scandal

Yaeger began his career as a reporter for the San Antonio Light where he rose through the ranks to pen investigative features for The Daily. He later moved on to the Dallas Morning News. Following his time in Dallas, Yaeger worked as a political editor for the Florida Times-Union.
After four years, he decided to dedicate himself to the pursuit of writing books. Yaeger’s first book, Undue Process: The NCAA’s Injustice for All, was published in 1990. In the nearly 30 years since, he has penned 28 more books, including 11 New York Times best-sellers. Yaeger also wrote A Game Plan For Life, with legendary coach John Wooden. It was published on Coach’s 99th birthday in October 2009. Movie rights to four of Yaeger’s books have been sold, with two slated for nationwide release in 2019.

After several years of freelancing for Sports Illustrated, Yaeger joined the magazine’s staff full-time in July 1996. Two years later, he was promoted to Associate Editor where his job was to cover not just sporting events but also the off-the-field happenings that affect the world of sports. He took an early retirement from full-time work at SI in 2008, but continues to freelance for the magazine.

Yaeger and his co-author William Nack were finalists for a 2000 National Magazine Award in the public interest category for their cover story “Who’s Coaching Your Kid?: The frightening truth about child molestation in youth sports.” This important piece triggered follow-up reports by programs such as Dateline, 20/20 and The Oprah Winfrey Show. It also resulted in changes to the law in several states and several youth sports organizations, including Little League of America, which changed rules to require background checks of coaches and volunteers.

Born and raised in Hawaii, Yaeger has traveled extensively and lived abroad in the Dominican Republic, Honduras, Japan and Great Britain. A 1984 graduate of Ball State University, Yaeger currently lives in Tallahassee, FL. He also owns a political consulting business and a public relations firm. He and his wife Jeanette have a son and a daughter.